The bios on the firm’s website contain outside business activities that are not disclosed on the advisers U4, such as a member of the Waterloo Chamber of Commerce or Foundation for Excellence in Education Board. Should we add to your U4?

When using the term Registered Investment Adviser, it must always include the following disclaimer: “Registration does not imply a certain level of skill or training.”  Per SEC October 12, 2010, letter IA-3060.

 

The below heading appears on the website.  The firm can not use the word “tax” in the below content.  An alternative could be tax planning or tax strategies.  Utilizing the word “tax” is too vague, given the firm does not provide tax or legal advice.

“Schaefer Wealth Management Inc. Retirement, tax, investment, risk management, legacy & estate planning for Missouri and Illinois”

 

Additional Website Disclosures:

Certain portions of the firm’s web site (i.e. newsletters, articles, commentaries, etc.) may contain a discussion of, and/or provide access to, the firm (and those of other investment and non-investment professionals) positions and/or recommendations as of a specific prior date.  Due to various factors, including changing market conditions, such discussion may no longer be reflective of current position(s) and/or recommendation(s).  Moreover, no client or prospective client should assume that any such discussion serves as the receipt of, or a substitute for, personalized advice from the firm, or from any other investment professional.

 

To the extent that any client or prospective client utilizes any economic calculator or similar interactive device contained within or linked to the firm web site, the client and/or prospective client acknowledges and understands that the information resulting from the use of any such calculator/device, is not, and should not be construed, in any manner whatsoever, as the receipt of, or a substitute for, personalized individual advice from the firm, or from any other investment professional.

 

Each client and prospective client agree, as a condition precedent to their access to the firm’s web site, to release and hold harmless the firm, its officers, directors, owners, employees and agents from all adverse consequences resulting from any actions and/or omissions which are independent from the personalized individual advice from the firm.

The below two disclosers must appear at the actual testimonial and or recognition post, and not buried in a separate section of the website where other disclosers are posted.

 

Testimonial Disclosure:

Testimonials are based on unique experiences from current clients and are not representative of all client experiences. Testimonials are solicited; however, no cash or non-cash compensation was paid for such testimonials. This should not be construed as an endorsement of Schaefer Wealth Management, as every investor’s experience is different.

 

KSDK -TV disclosure:

KSDK-TV featured Schaefer Wealth Management.  There was no compensation (cash or non-cash) in connection with this recognition.  The recognition took place on (insert date).  This recognition should not be construed as a guarantee to experience a certain level of results or a current or past endorsement if Schaefer Wealth Management is engaged.